Providing market intelligence for more than 35 years

In The News

Samsung Gave Apple Stiff Competition in the US in 2015: Report

Parks Associates, a research and consulting firm, reports that Apple dominates the market share in the United States with 40 percent capture in 2015. The company right below it, however, isn't so far away. According to the firm's numbers, Samsung accounted for 31 percent of the market in 2015. It adds that a third of iPhone users own a model that's more than two years old, compared to 30 percent of Samsung users.

From the article "Samsung Gave Apple Stiff Competition in the US in 2015: Report" by Manish Singh.

Previously In The News

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...