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In The News

Samsung Gave Apple Stiff Competition in the US in 2015: Report

Parks Associates, a research and consulting firm, reports that Apple dominates the market share in the United States with 40 percent capture in 2015. The company right below it, however, isn't so far away. According to the firm's numbers, Samsung accounted for 31 percent of the market in 2015. It adds that a third of iPhone users own a model that's more than two years old, compared to 30 percent of Samsung users.

From the article "Samsung Gave Apple Stiff Competition in the US in 2015: Report" by Manish Singh.

Previously In The News

Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and auto...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...

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