Providing Market Intelligence for 40 Years

In The News

Samsung Gains on Apple in This Key Market

According to market intelligence firm Parks Associates, Samsung is closing the gap. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Mobile Product Research Director Harry Wang in a Parks Associates press release. "Apple controls 40% of the smartphone market while Samsung has 31%, and LG is the next closest with rival with 10%." While the press release doesn't go into detail, losing U.S. market share is not what Apple investors want to hear. 

From the article "Samsung Gains on Apple in This Key Market" by Jamal Carnette.

Previously In The News

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...