Providing market intelligence for more than 35 years

In The News

Samsung Closing In On Apple In The US

Parks Associates's latest report on the sate of the US mobile market reveals a few interesting facts. Perhaps most intriguing is the reduced gap between the two titans in the realm - Apple and Samsung. The former currently controls 40% of the local mobile market, but the Korean giant is quickly catching up with 31%.

From the article "Samsung Closing In On Apple In The US" by www.gsmarena.com

Previously In The News

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...