Providing Market Intelligence for 40 Years

In The News

Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening

In the U.S., Apple is king, garnering about 40% of the market share, according to a report by Parks Associates. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of Health & Mobile Product Research at Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."

From the article "Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening" by TONY OWUSU.

Previously In The News

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...