In the U.S., Apple is king, garnering about 40% of the market share, according to a report by Parks Associates. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of Health & Mobile Product Research at Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."
From the article "Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening" by TONY OWUSU.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...