Providing market intelligence for more than 35 years

In The News

RTL Nitro Revs Up 4K Broadcast

There is an increasing install base for 4K: according to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4KTV even though content is not yet widely available. This resulted in an average of 54%. Moreover, 17% of such households were planning to buy a flat-panel TV in the next 12 months and over half consider 4K to be an important or very important feature of their next model.

From the article "RTL Nitro Revs Up 4K Broadcast" by Michelle Clancy.

Previously In The News

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...