In The News

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

July 27, 2026

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely on its players. In the first quarter of 2026 the company captured 43 percent of all streaming device purchases in the U.S., the executive told The Desk.

From the article, "Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets" by Victoria Mossi

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About Parks Associates

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Previously In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

Smart Tag Usage Grows Among U.S. Households

US Internet Households Prioritize Utility Apps for Energy Monitoring

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

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