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Roku Tops US Streaming Device Sales

August 24, 2015

streaming devices

“Google is second with 23%, and new entrant Amazon overtook Apple for third place”, comments Barbara Kraus, Director of Research, Parks Associates.

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates.

A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick. The market research outlet reported Friday that Apple TV slipped to fourth place on the list of most-sold streaming devices in 2014.

From the article "Roku Tops US Streaming Device Sales."

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Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

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The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...

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