Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Associates who also reported Amazon’s Fire TV moved up a spot to share second place with Google’s Chromecast owning approximately 22% of the market.
Apple TV claimed 20% of the total market, with the largest increase in units sold year-over-year that can be attributed to sales of the long awaited Apple TV that launched in Q4 2015. The four aforementioned players accounted for 94% of the total streaming media players purchased in the US.
“Roku and Amazon benefit from multiple form factors – both offer boxes and sticks. Sticks accounted for 50% of all unit sales in 2015,” said Barbara Kraus, Director of Research, Parks Associates.
From the article "Roku Tops Apple TV, Fire TV, And Chromecast In Sales" by Jeff Chabot.
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