Providing market intelligence for more than 35 years

In The News

Roku Thoroughly Beating Out Other Streaming Devices

A new study from Parks Associates has found that more people use a Roku streaming-media player as their online video streaming device than other brands of streaming devices on the market. The survey showed that 9.7 percent of households with a CE device, have Roku as their streaming-media device, which might not seem like much, but that is actually better than any other streaming-media device out there combined.

From the article "Roku Thoroughly Beating Out Other Streaming Devices" by GazetteReview.com.

Previously In The News

Intel pushes Amazon Alexa to third party devices

The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...