Providing market intelligence for more than 35 years

In The News

Roku Thoroughly Beating Out Other Streaming Devices

A new study from Parks Associates has found that more people use a Roku streaming-media player as their online video streaming device than other brands of streaming devices on the market. The survey showed that 9.7 percent of households with a CE device, have Roku as their streaming-media device, which might not seem like much, but that is actually better than any other streaming-media device out there combined.

From the article "Roku Thoroughly Beating Out Other Streaming Devices" by GazetteReview.com.

Previously In The News

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...

Amazon revamps Ring subscriptions with AI video search

Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...

4 Tips To Make Your PS4 Download Faster

In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...