Providing market intelligence for more than 35 years

In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter of 2017, according to research firm Parks Associates. That put it as the No. 1 brand in the product segment, ahead of Amazon Fire TV and Fire TV Stick (24%), Google’s Chromecast (18%) and Apple TV (15%).

From the article "Roku Stock Retreats After Device Maker’s Roaring IPO" by Todd Spangler.

Previously In The News

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...