Providing market intelligence for more than 35 years

In The News

Roku Still Most Popular Streaming Media Player

Roku is still the most popular streaming media player in the US, accounting for 30% of players sold in the year to March, according to figures compiled by Parks Associates.

According to the research unveiled this week at INTX, Amazon is now running in equal second place with Google, each with 22% of the market, followed by Apple with a 20% share. Together the big four providers of streaming media devices account for 94% of the market, up from 86% in 2014.

From the article "Roku Still Most Popular Streaming Media Player" by www.digitaltveurope.net

Previously In The News

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...