Providing market intelligence for more than 35 years

In The News

Roku Still Most Popular Streaming Media Player

Roku is still the most popular streaming media player in the US, accounting for 30% of players sold in the year to March, according to figures compiled by Parks Associates.

According to the research unveiled this week at INTX, Amazon is now running in equal second place with Google, each with 22% of the market, followed by Apple with a 20% share. Together the big four providers of streaming media devices account for 94% of the market, up from 86% in 2014.

From the article "Roku Still Most Popular Streaming Media Player" by www.digitaltveurope.net

Previously In The News

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...