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Roku's Lead in the Streaming Device Market Keeps Growing

August 23, 2017

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competition. This year, though, a new consumer research report from Parks Associates indicates that Roku now owns 37 percent of the market share, and until a competitor shakes things up, we do not expect that trend to end.

From the article "Roku's Lead in the Streaming Device Market Keeps Growing" by Nick Hastings.

Previously In The News

38% of U.S. Households Have 2 or More OTT Subscriptions

Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

41% of Esports Fans Would Pay for a Subscription, Says Parks

Charting the growth of esports, research company Parks Associates says that 41 percent of esports fans report they would pay for a subscription to watch online events, and 39 percent would pay on a pe...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

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About Parks Associates

Roku's Lead in the Streaming Device Market Keeps Growing

Previously In The News

38% of U.S. Households Have 2 or More OTT Subscriptions

OTT At A Tipping Point, Poised For Rapid Growth

41% of Esports Fans Would Pay for a Subscription, Says Parks

Household Video Budgets Dropping, Multiplatform Viewing Is Down

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