Providing market intelligence for more than 35 years

In The News

Roku rises above the rest in connected TV market: study

The market for connected TV devices is heating up with Roku developing a significant lead over its competition, according to research from Dallas-based research firm Parks Associates.

The study found 20% of U.S. households with broadband Internet connections (2.49 million people Americans have access to broadband Internet, according to U.S. census data) owned at least one connected TV device as of year-end 2014. Looking at sales and shipping information, it determined Roku, Google, Amazon and Apple led the market in terms of sales, and Roku outshone its competitors.

In terms of devices purchased in 2014, Roku led with a 34% share of the market, followed next by Google, makers of the Chromecast, at 23%. The exact number of units sold was not included in the survey.

From the article "Roku rises above the rest in connected TV market: study" by Bree Rody-Mantha.

Previously In The News

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...

SSN, SIA CONTINUE PARTNERSHIP TO PROMOTE DIVERSITY

And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022: Arathi Ajay, IoT Sales Specialist - Ed...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive