The market for connected TV devices is heating up with Roku developing a significant lead over its competition, according to research from Dallas-based research firm Parks Associates.
The study found 20% of U.S. households with broadband Internet connections (2.49 million people Americans have access to broadband Internet, according to U.S. census data) owned at least one connected TV device as of year-end 2014. Looking at sales and shipping information, it determined Roku, Google, Amazon and Apple led the market in terms of sales, and Roku outshone its competitors.
In terms of devices purchased in 2014, Roku led with a 34% share of the market, followed next by Google, makers of the Chromecast, at 23%. The exact number of units sold was not included in the survey.
From the article "Roku rises above the rest in connected TV market: study" by Bree Rody-Mantha.
In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...
30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...
While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...
Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...
