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Roku raises prices of streaming devices, ongoing memory shortage blamed

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Tizen OS excluded.

Roku devices accounted for 43 percent of streaming media player purchases during the first quarter of 2026, and more than 40 percent of American households identified Roku as the primary streaming platform they use on a daily basis, Parks Associates reported.

From the article, "Roku raises prices of streaming devices, ongoing memory shortage blamed" by Matthew Keys

Previously In The News

Roku, Chromecast top streaming device purchases, usage, research firms find

Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study rev...

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The idea that cable uninstaller is a hot new career track says a lot about why ESPN's corporate overlords are tightening belts. Cord-cutting customers are devastating. "Consumers are looking for co...

As AT&T issues results, strategy is key to future

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research. "They've definitely taken two different dire...

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RCR Wireless’ latest report looks at the latest trends and developments in connected car technologies, from market drivers to security and technical connectivity issues for this dominant market in the...

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