Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly cheap ($35 or less), and it was the first to popularize the HTML adapter stick format. Perhaps more importantly, Google is reportedly now talking with content providers about bringing movies and TV shows to its $10-per-month subscription YouTube Red service. A streaming stick and a TV service? Sounds promising.
From the article "Roku Racks Up 7.6M in Monthly Active Users" by Mari Silbey.
More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one s...
A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...
Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...
That dichotomy could also spill into an ongoing debate in Washington over how strictly to regulate the broadband companies over customer privacy. "This is outside the Open Internet", Wheeler said. Wel...
