In The News

Roku Powers Ahead

June 01, 2018

streaming devices

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginning of 2018. Parks Associates’ consumer data indicates that Amazon’s share of streaming media players owned in US broadband households has increased by 4 per cent since last year, taking some of Google’s share of the installed base. Roku’s share has held steady at 37 per cent for the past year.

From the article "Roku Powers Ahead."

Previously In The News

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Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

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Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

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