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Roku plots $1BN IPO

July 16, 2017

Parks Associates research recently found that well over 60% of households now subscribe to one or more OTT video services, with a third subscribing to two or more services. Indeed, 88% of computer-based viewing is from non-linear sources.

"For years, the television has been the stronghold for the traditional TV industry," said Brett Sappington, senior director of research, Parks Associates. "Today, more televisions are connected to the Internet than ever, either directly or through connected devices like game consoles or streaming media players, such as Roku or Apple TV ... The market has fundamentally changed.”

From the article "Roku plots $1BN IPO" by Michelle Clancy.

Previously In The News

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According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

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Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

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