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Roku Leads Streaming Media Device Market, Apple Falls To Fourth Behind Google And Amazon

The report states that the top four manufacturers account for a total of 86 percent of sales on these devices. This market saturation by the big players means there are significant obstacles for newer competitors, who will have to distinguish themselves with new functionalities.

As Barbara Kraus, director of research at Parks Associates noted in the report:

"The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."

From the article "Roku Leads Streaming Media Device Market, Apple Falls To Fourth Behind Google And Amazon" by James Geddes.

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US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

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