Providing market intelligence for more than 35 years

In The News

Roku heads US streaming media device sales

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now.

Amazon managed to take the third place, increasing its US sales to 16 percent.

A report from Parks Associates on streaming media devices reports that four brands – Amazon, Apple, Google, and Roku – accounted for 86 per cent of all units sold to US broadband households in 2014. The second place was occupied by the Chromecast, which sold about 23 percent of the TV streaming devices on the market. While Roku’s flagship streaming box costs $99 – which is more expensive than the $69 Apple TV – it sells a streaming stick that’s only $50. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick.

From the article "Roku heads US streaming media device sales."

Previously In The News

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...

Industry Voices: WISP industry 'hot as ever'

Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...

Central Station Monitoring: A Complete Guide

That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...

VIDAA TV OS ready to compete against Roku, Amazon in US

Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive