Providing market intelligence for more than 35 years

In The News

Roku heads US streaming media device sales

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now.

Amazon managed to take the third place, increasing its US sales to 16 percent.

A report from Parks Associates on streaming media devices reports that four brands – Amazon, Apple, Google, and Roku – accounted for 86 per cent of all units sold to US broadband households in 2014. The second place was occupied by the Chromecast, which sold about 23 percent of the TV streaming devices on the market. While Roku’s flagship streaming box costs $99 – which is more expensive than the $69 Apple TV – it sells a streaming stick that’s only $50. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick.

From the article "Roku heads US streaming media device sales."

Previously In The News

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Roku Is a Must-Have for New Streaming Services

It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, powering 41 million over-the-top devices and smart TVs, trouncing its next closest competitor with 36% gr...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive