Providing market intelligence for more than 35 years

In The News

Roku heads US streaming media device sales

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now.

Amazon managed to take the third place, increasing its US sales to 16 percent.

A report from Parks Associates on streaming media devices reports that four brands – Amazon, Apple, Google, and Roku – accounted for 86 per cent of all units sold to US broadband households in 2014. The second place was occupied by the Chromecast, which sold about 23 percent of the TV streaming devices on the market. While Roku’s flagship streaming box costs $99 – which is more expensive than the $69 Apple TV – it sells a streaming stick that’s only $50. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick.

From the article "Roku heads US streaming media device sales."

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

'Top 10' consumer IoT trends and players to watch

Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive