Providing market intelligence for more than 35 years

In The News

Roku heads US streaming media device sales

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device. This makes sense given that iOS-powered Apple TV models have been on sale for a few years now.

Amazon managed to take the third place, increasing its US sales to 16 percent.

A report from Parks Associates on streaming media devices reports that four brands – Amazon, Apple, Google, and Roku – accounted for 86 per cent of all units sold to US broadband households in 2014. The second place was occupied by the Chromecast, which sold about 23 percent of the TV streaming devices on the market. While Roku’s flagship streaming box costs $99 – which is more expensive than the $69 Apple TV – it sells a streaming stick that’s only $50. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick.

From the article "Roku heads US streaming media device sales."

Previously In The News

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...