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In The News

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates.

Amazon has been gaining ground with a 24 percent share, up from 16 percent last year. Apple's share stands at 15 percent, which also trails Google's Chromecast streaming device at 18 percent.

There's still ample room for growth. Park Associates estimates that two-thirds of U.S. households still don't have a video streaming player.

From the article "Roku cuts price on top streaming player to counter Apple TV" by Michael Liedtke.

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Apple earnings could offer clues on streaming performance

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The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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