Register

I agree with the Privacy Policy

In The News

Roku Benefits From Streaming's Rise

November 05, 2015

Streaming Media

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs for streaming media has decreased, and it has only increased modestly for connected TVs, meaning much of the increase is coming through dedicated streaming players.

“That’s a substantial [nearly double] increase,” Barbara Kraus, director of research at Parks Associates, tells Marketing Daily. “You don’t see that with any other connected consumer electronics device.”

From the article "Roku Benefits From Streaming's Rise" by Aaron Baar.

Previously In The News

Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off

Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...

New Sharp TVs will introduce TiVo’s operating system to US

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

‹
1
2
...
9
10
11
12
13
14
15
...
730
731
›