Providing market intelligence for more than 35 years

In The News

Roku announces Black Friday deals on streaming devices

According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the USA, while its biggest rival, Roku, accounts for almost 10% of streaming. This means that once Jeremy Clarkson and the gang get their act together, you'll be all set for watching the spiritual sequel to Top Gear on your TV.

From the article "Roku announces Black Friday deals on streaming devices" by Billy Solomon.

Previously In The News

4 Emerging Trends in Home Video Streaming

The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...