Providing market intelligence for more than 35 years

In The News

Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind

Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Parks Associates.

Over the last year, Roku grew its share of the market for TV streaming devices from 33 percent to 37 percent, and Amazon Fire TV grew its share from 16 percent to 24 percent. Google’s Chromecast (18 percent) and Apple TV (15 percent) both saw market share declines. The report compares the installed base for streaming devices in the first quarter of 2017 to the same quarter a year ago.

From the article "Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind" by Scott Porch.

Previously In The News

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...