In The News

Roku, Amazon Lead Streaming Media Player Market

August 06, 2024

streaming media devices

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices.

While Roku devices remain a very popular option for many consumers, Amazon-branded streaming devices like the Fire Stick 4K make up 35% of streaming media players used in the U.S., according to Parks Associates.

Meanwhile, Apple TV, Google Chromecast and other media player players make up the remaining 22%, which is surprising given those brand names and their duration in the media player market. Those companies, according to Parks, haven’t shown much growth in the market. However, that may soon change, with both Google and Apple reportedly working on updated versions of their media players with advanced features that may include smart home controls.

However, streaming media players like the Roku players, Apple TV devices, Amazon Fire Sticks and Google Chromecast are second to smart TVs, which are in 68% of U.S. internet households compared to 43% of homes using streaming media players, according to Parks Associates.

Parks Associates’ data is relatively similar to data from Pixalate, an ad fraud detection, privacy and compliance analytics platform for connected TV devices that uses dadta on global open programmatic advertising traffic to illustrate the most popular connected TV devices, which appears to include both smart TVs and streaming devices.

From the article, "Roku, Amazon Lead Streaming Media Player Market" by Zachary Comeau

Previously In The News

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

‹
1
2
...
467
468
469
470
471
472
473
...
766
767
›