Providing market intelligence for more than 35 years

In The News

Roku Adds Voice Search to Upgraded Roku 3

For years Roku has had the market cornered on company-sponsored channels and private, indie channels alike. The ability for anyone to push out content within a private channel on Roku has helped move their reportable numbers into the thousands of channels. This is somewhat of a meaningless statistic because most of those are completely uninteresting, but when compared to Apple’s ecosystem of (classically) fewer than ten supported applications, the difference is stark.

However, as other devices are competing with Roku’s lineup, they’ve seen their numbers slip year after year. Presenting at this year’s CES, Parks Associates showed that Roku had decreased from 46% to 29% market share since 2013 as both Amazon and Google have introduced multiple alternatives. These alternatives, Chromecast and FireTV (and Stick), are sold at very competitive price points with compelling media streaming service options. Now with these competitors and the coming age of a la carte TV, HBO Go, and Sling on other streaming boxes, Roku will need to keep innovating features and aggregating services to continue to compete.

From the article "Roku Adds Voice Search to Upgraded Roku 3" by Ryan Flake.

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive