Providing Market Intelligence for 40 Years

In The News

Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes

Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV and cable broadcasters can demonstrate how they’re making use of the latest digital video technology and ushering in a new TV age.

OTT sports subscriber numbers recently rose to 16% of U.S. broadband households, according to Parks Associates’ market research released May 11. NFL Game Pass proved the most popular OTT video sports subscription at 6%. WWE Network and MLB.TV tied for second place.

From the article "Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes" by Andrew Burger.

Previously In The News

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive