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Retailers are using technology to make the shopping experience more convenient and personalized.

December 14, 2015

Harry Wang, director of health and mobile product research at Dallas-based Parks Associates, agreed that some retailers are wary of spending big bucks at this stage because they are uncertain if the return on investment (ROI) will be worth it.

“It is a chicken and egg scenario where retailers want to see the results before committing more budget - but results won't be meaningful if only doing it in small scale so the learning curve will be steep,” Wang said. “We are not over that experimental hump yet.”

From the article "Retailers are using technology to make the shopping experience more convenient and personalized." by Mary Ann Azevedo.

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About Parks Associates

Retailers are using technology to make the shopping experience more convenient and personalized.

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

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