Providing Market Intelligence for 40 Years

In The News

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled.

Smart lighting systems are growing in popularity among consumers, with adoption showing significant growth in just the last five years, according to a smart lighting consumer research report from Parks Associates.

According to Parks Associates, consumers are widely interested in reducing their energy consumption, with 40% saying they would like to use less energy but don’t how know or don’t want to make too much of an effort to do so.

In addition,  nearly one-third of lighting purchase-intenders or system owners cite interoperability as an important factor in making the purchase, says Jennifer Kent, vice president of research at Parks Associates, in a statement.

Taken from the article, "Research Shows Smart Lighting Receiving Increased Consumer Interest" by Zachary Comeau

Previously In The News

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...