Providing market intelligence for more than 35 years

In The News

Research Shows Continued Growth In Smart Home Market

Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CONNECTIONS Summit at CES in January.

“That is a pretty significant increase, and that is notable because if you look at the lifestyle adoption, it is moving from early adopters to early majority so that transition is interesting,” Tom Kerber, Parks’ director of IoT strategy, told Security Systems News. “Any single category of product is not in the range, but collectively that it has moved past 20 percent is a milestone.”

From the article "Research Shows Continued Growth In Smart Home Market" by Paul Ragusa.
 

Previously In The News

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

HBO Max: Everything you need to know about HBO's bigger streaming app

But two crucial streaming devices don't have HBO Max apps. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the...

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...