Providing market intelligence for more than 35 years

In The News

Research Shows Continued Growth In Smart Home Market

Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CONNECTIONS Summit at CES in January.

“That is a pretty significant increase, and that is notable because if you look at the lifestyle adoption, it is moving from early adopters to early majority so that transition is interesting,” Tom Kerber, Parks’ director of IoT strategy, told Security Systems News. “Any single category of product is not in the range, but collectively that it has moved past 20 percent is a milestone.”

From the article "Research Shows Continued Growth In Smart Home Market" by Paul Ragusa.
 

Previously In The News

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...