Providing market intelligence for more than 35 years

In The News

Research reveals growth ahead for U.S. spend on smart home products

Parks Associates and industry executives from Affinegy, Cirrent, ecobee, ULE Alliance, and Wi-Fi Alliance will examine the factors driving adoption of smart home solutions during the session “Ease of Use, Interoperability, and Mass-Market Adoption,” 2:30 p.m. on January 6, 2016 at CONNECTIONS Summit: IoT, Entertainment, and the Connected Consumer.

“Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates.

From the article "Research reveals growth ahead for U.S. spend on smart home products" by SP&T Staff.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...