Providing Market Intelligence for 40 Years

In The News

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

More than half (52%) of broadband households in the United States express a willingness to share smartphone data to assist in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place, according to a Parks Associates survey.

“Use of telehealth services nearly tripled year-over-year, with 41% of U.S. broadband households having used a telehealth service in the past 12 months,” says Kristen Hanich, senior analyst, Parks Associates.

Hanich continues, “This increased usage of telehealth services comes as many consumers are unable or unwilling — to visit a physician in person due to widespread efforts to minimize in-person contact with patients. It is a dramatic switch for both care providers and telehealth services, and provided patients have a good experience, the market is likely to see continued usage on a permanent basis.”

The research firm’s report, “COVID-19: Impact on Telehealth Use and Perspectives,” is said to track changes in consumer attitudes and adoption of telehealth services as a result of the pandemic and measures future interest in telehealth services beyond the crisis.

The report also found that those who experienced COVID-19 symptoms are more willing to share smartphone data to aid in contact tracing than those who have not experienced symptoms. Still, nearly half of those who have not experienced symptoms are willing to share their smartphone data.

From the article "Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus".

Previously In The News

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...