Register

I agree with the Privacy Policy

In The News

Research Finds Home Security Customers Value Choice, Prefer Standalone Products

February 02, 2022

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searching for safety-related home solutions.

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.

While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021.

From the article "Research Finds Home Security Customers Value Choice, Prefer Standalone Products" by Jennifer Kent and Tam Williams.

Previously In The News

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...

Parks: Third Of UK Broadband Households Are OTT Subscribers

Parks Associates says 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay-TV subscribe to premium movie ch...

When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure

But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermosta...

OTT Subs Exceed 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...

‹
1
2
...
678
679
680
681
682
683
684
...
738
739
›