The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searching for safety-related home solutions.
At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.
While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021.
From the article "Research Finds Home Security Customers Value Choice, Prefer Standalone Products" by Jennifer Kent and Tam Williams.
Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...
CES got its nerd back. And that means it's the startups and tinkerers putting sensors in everything that are bringing the wonder back to the show. “I think disruption across industries in tech has...
Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...
According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...
