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Research Finds Home Security Customers Value Choice, Prefer Standalone Products

February 02, 2022

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searching for safety-related home solutions.

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.

While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021.

From the article "Research Finds Home Security Customers Value Choice, Prefer Standalone Products" by Jennifer Kent and Tam Williams.

Previously In The News

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Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...

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Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

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