Providing market intelligence for more than 35 years

In The News

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services.

Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads.

“The real battle is shifting to the distribution, discovery, and monetisation of video,” commented Elizabeth Parks, President and CMO, Parks Associates. “Traditional and digital distribution are converging, with ISPs and connected TV (CTV) platforms emerging as gatekeepers. Consumers don’t see categories anymore — they just want frictionless access. While the early years of streaming were focused on subscriber growth, advertising is becoming the primary growth engine for the video industry.”

From the Advanced Television article, "Research: 45% of US internet homes watch FAST services"

Previously In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of househo...

Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12%...

US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive