Providing Market Intelligence for 40 Years

In The News

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services.

Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads.

“The real battle is shifting to the distribution, discovery, and monetisation of video,” commented Elizabeth Parks, President and CMO, Parks Associates. “Traditional and digital distribution are converging, with ISPs and connected TV (CTV) platforms emerging as gatekeepers. Consumers don’t see categories anymore — they just want frictionless access. While the early years of streaming were focused on subscriber growth, advertising is becoming the primary growth engine for the video industry.”

From the Advanced Television article, "Research: 45% of US internet homes watch FAST services"

Previously In The News

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

How can service providers shift into the center of the smart home experience?

According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...

The Era Of IoT: Opportunities For Privacy And Security Providers

The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive