Providing market intelligence for more than 35 years

In The News

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.

That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.

From the article, "Report: Households Say Internet  Service Meets Their Needs, Despite New Demands" by Carl Weinschenk

Previously In The News

3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix

Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in th...

Apple Investor Weekly: iPhone 7 Concerns Hit Stock, Investing $1 Billion In A Chinese Company

Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart hom...

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty mu...

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...