Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.
That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.
From the article, "Report: Households Say Internet Service Meets Their Needs, Despite New Demands" by Carl Weinschenk
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
