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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Nearly 20% of US households have over 3 Apple devices

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