In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Research: More Than Half of US Broadband Households Unfamiliar With 5G

In a crowded market, smaller streaming services must stand out — or perish

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

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