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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

vMVPD market shakeout won’t happen in 2018, analysts say

Synamedia sees pay TV driving growth for 3-4 years before IPO

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